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SNIP®

Snip revolutionizes the sneaker shopping experience through the power of Artificial Intelligence. The app offers a comprehensive scan of popular US and European stores to find the best deals. Key features include sneaker search by photo or image, a personalized feed of favorite models, price tracking, valid promo codes, consolidating popular stores in one app, and more. Discover at snip.com.

Main screen showcasing document list layout in app

My role
& Responsibilities

As a co-founder and CPO of the project, I was accountable for the overall interface design of the app, website, promotional materials, and social media posts.

I conducted customer development and user research to validate hypotheses and worked on pitch decks and presentations for the project’s potential investors. Additionally, I managed product and business metrics, setting up services for data analysis from the app.

Whiteboard screen

Achievements

  • Developed an MVP version of the service without outsourcing to external developers.

  • Accomplished 24,000 app installations within four months after launch.

  • Reduced the Cost Per Install (CPI) from $1.5 to $0.085 in nine months using Facebook Advertising and Apple Search Advertising.

  • Achieved a high K-factor, reflecting the app’s strong viral growth, leading to a substantial increase in organic user acquisitions.

  • Increased the average user session duration by 30% over six months, indicating improved user engagement and app usability.

LET’S WORK TOGETHER

Do you have a project I could help with? I’d be happy to discuss the opportunity.

hello@ancrane.com

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