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Stoic is an application that completely revolves around the principles and postulates of Stoicism philosophy. The service includes a publishing platform, which serves as the main feature of the app, where authors developing ideas of self-development, essentialism, the philosophy of being, etc., release their materials. In addition to this, the application has its own store where users can purchase various beneficial literature.

Main screen showcasing document list layout in app

My role
& Responsibilities

As the founder of the app, I handled everything from ideation to design. Being an adept believer of Stoicism’s philosophy, my aspiration was to create a dedicated space and community where everyone could find something useful and significant for themselves.

Whiteboard screen


  • Successfully developed the MVP without hiring external developers, utilizing the skills of the co-founders.

  • Reduced user acquisition cost through Apple Search Ads to $0.5 per user.

  • Achieved a 22% conversion rate to paid subscriptions.

  • Increased average user session time to 27 minutes per day.

  • Attained an average of 1.89 daily sessions per user.


Do you have a project I could help with? I’d be happy to discuss the opportunity.

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